Agenda 2063 is the blueprint and master plan for transforming Africa into the global powerhouse of the future. It is the strategic framework for delivering on Africa’s goal for inclusive and sustainable development and is a concrete manifestation of the pan-African drive for unity, self-determination, freedom, progress and collective prosperity pursued under Pan-Africanism and African Renaissance.
H.E. Mr. Paul Kagame, President of the Republic of Rwanda, was appointed to lead the AU institutional reforms process. He appointed a pan-African committee of experts to review and submit proposals for a system of governance for the AU that would ensure the organisation was better placed to address the challenges facing the continent with the aim of implementing programmes that have the highest impact on Africa’s growth and development so as to deliver on the vision of Agenda 2063.
The AU offers exciting opportunities to get involved in determining continental policies and implementing development programmes that impact the lives of African citizens everywhere. Find out more by visiting the links on right.
The directorate contributes to the goal of bringing the AU closer to the African people and positioning the AU as a people centred union through the development and dissemination of communication to foster better understanding of the mandates of the AU and its key programmes aimed at promoting Africa’s growth and development. The directorate acts as the Commission’s spokesperson and develops outreach and advocacy programmes.The key roles of the directorate are to:
Develop and implement corporate communication programmes for the AU
Promote Agenda 2063 and its priority projects
Manage and protect the AU brand identity and ensure the correct use of AU iconography in all communication.
Manage the official communication channels of the AU including its digital platforms (website, corporate social media channels, corporate mobile applications), the AU Media Centre and the AU Studio.
Provide coverage of AU activities at the HQ and in the field
Liaise with regional and international media to promote awareness of the AU
Review credentials and accredit media to the African Union
Organise site visits and tours to the AU Headquarters in Addis Ababa
Liaise with key regional media partners and associations to promote Africa’s development Agenda
Coordinates the implementation of decisions on communication by the STC on Communication & ICT
Work with development partners to enhance skills and competencies through implementation of capacity building programmes for the African media
In line with the decision of the African Union Ministers of Communication and Information Communication Technologies (STCCICT) of 2017, which resolved to, among others, recognize the contributions of journalists towards the achievement of Agenda 2063, five African women journalists have been awarded grants to enable them to produce detailed stories in key sectors of Africa’s development under Agenda 2063. The grants valued at US$10,000 in total were supported by the African Union, the GIZ and the International Organisation for Migration, IOM.
The African Union has embarked on communication, visibility and branding activities that have expanded and strengthened its outreach. Through the AU Commission’s Directorate of Information and Communication, the Union has enhanced its internal and external communications functions, to increase efficiency and connectivity with African citizenry and stakeholders, in making available up-to-date information on the implementation and impact of Agenda 2063 projects, programmes and activities.